ROOK - Restaurant Branding

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ROOK is a higher-end restaurant and entertainment venue. The brand and logo play off of the chess theme suggested by the establishment's name. The logo itself, is an abstract representation of a rook, a piece from the game of chess. It is geometric and modular, providing the flexibility to alternate its setup, creating a secondary logo. Avenir is the typeface used throughout the project. The identity is meant to be both modern and clean.